#Vista equity portfolio companies software#

Phil Hernandez, CEO Marketo: вЂњThe acquisition will allow Marketo to continue to focus on customer success and to remain the independent category leader, continuing to set the agenda for product innovation and thought leadership for the entire digital marketing industry. However, Marketo has been positioning itself differently with a focus on вЂcustomer engagementвЂ™ although in reality it was hard to tell where exactly the company stood. As CMSWire reported, Forrester had doubts about MarketoвЂ™s small-scale deployments.

In a 2014 Forrester report on that marketing cloud landscape, Marketo fell into the contendors category, along with SAP.

Major acquisitions in the marketing automation industry in the peek period between 20 вЂ“ source Marketing Automation Insider WhatвЂ™s next for Marketo?ДЄlthough the deal is good news for shareholders, who benefit from VistaвЂ™s offer which comes at a 64% premium to the unaffected closing price as of May 9, and although Vista is a strong partner and the investors obviously promise further innovation (more on that below), Marketo misses out on customers who go for a strong marketing cloud vendor and prefer one vendor. All speculations are proven wrong and Marketo goes back from public to private with Vista. The rumours and speculations about who would buy Marketo have increased over the past few weeks and while SAP has been seen as a potential candidate for at least three years now, the name Microsoft started to be heard more often.

#Vista equity portfolio companies software#

Industry watchers for many years believed Marketo would be acquired by one of the remaining big software vendors such as SAP or Microsoft. In 2013, when a myriad of marketing automation platforms already were acquired, Marketo went public. From public to private in less than 3 years Earlier this year Vista already acquired several companies such as cloud-based enterprise event management company Cvent. Marketo customers will probably best know Return Path, the leader in email deliverability, which rebranded itself as a Global Data Solutions Provider.ДЄmong the other technology firms in VistaвЂ™s portfolio are cloud CRM provider Bullhorn and TIBCO Software, a leading provider of data analytics integration software. Marketo co-founder and CEO Phil Hernandez Vista Equity Partners is a private equity firm with a portfolio of mainly SaaS-based software platforms in the space of technology, marketing, analytics and enterprise applications. In an all-cash deal Vista will acquire all outstanding shares of Marketo common stock whereby shareholders will receive $35.25 in cash per share, the announcement says. Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion. For years the question hasnвЂ™t been if but when and by whom Marketo would be acquired after so many of its marketing automation competitors became part of one of the bigger marketing technology stack vendors.